The postwar consumer boom increased tourism southeast of Palm Springs, and the lifestyle focused on outdoor recreation encouraged many visitors to put down roots in the area that would become Rancho Mirage. The shift began in the late 1940s, when several agricultural ranches were converted into guest ranches...

Rancho Mirage was on its way to becoming an oasis for relaxation long before its incorporation as a city. First, there were ranches and then came the country clubs with star-studded membership rosters that included celebrities, captains of industry, and even presidents. It seemed everyone who was anyone came for the warm weather, dreamy landscapes, and fun in the sun...

The size of Rancho Mirage would never put the city on the map, but the imagination — and audacity — of the people who call it home would propel this charmed locale for generations. Spread over 26 square miles and with fewer than 20,000 full-time residents, Rancho Mirage has played an outsize role in professional golf and tennis...

The pioneers and celebrity residents of Rancho Mirage continue to guide our way on the City’s thoroughfares. Where else can you turn right from Bob Hope onto Gerald Ford — or zip across the center of the Coachella Valley on Dinah Shore? Here, we introduce the stars and pioneers who lent their names to our streets...